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Samsung-HERE 360-Campaign

  • Client

    Samsung & HERE

The new Samsung smartphone comes pre-loaded with sophisticated maps from the powerhouse technology company HERE. We developed a retail, outdoor, and digital campaign that focuses on the infinite possibilities of location, with a nod to the HERE app’s robust offline functionalities.

Utilising a combination of stunning travel photography and straightforward product shots, we invited viewers to take a meaningful trip powered by HERE and Samsung.
The strong concept we developed for this campaign has remained relevant for years – it is still being used to launch Samsung’s latest phones today.