A secret too good to keep. The official wine of the ARIA Music Awards, Secret Garden offers a portfolio of vinous adult beverages from cabernet sauvignon to champagne.
We partnered with Secret Garden to build their brand from the ground up, defining an engaging concept and tone of voice to direct all communications materials. Promising a captivating moment that will enchant and beguile, Secret Garden wines conjure a hidden treasure waiting to be poured and savored.
The brand’s story is encapsulated across the brand portfolio of multiplatform assets we developed, from the responsively designed website to printed packaging and business assets. For the Website’s hero image, we photographed the product surrounded by organic objects and natural textures for a lushly evocative sensorial experience as alluring as the wine itself.