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SXSW: HERE and Mastercard

The extreme pace of urbanization is affirming cities across the world as drivers of economic growth, innovation, global leadership, and, above all, as magnets for people looking for a better life.

– City Possible

By the year 2050, more than 70% of the world’s population will be urban, meaning cities will have to adapt their strategies for growth to remain sustainable and provide a high quality of life to their residents. HERE and Mastercard are combining their expertise and reach to enable secure and informed mobile lifestyles in the cities of tomorrow.

Unveiled at SXSW 2018 in Austin, our Mobility Vision animation follows three distinct customer journeys taking place in a smart city, where free-floating services enabled by seamless location data from HERE Technologies, plus integrated payments powered by Mastercard, make for a fluid and highly-personalised mobility experience – all on the platform of the City Possible initiative.

Together, HERE Technologies and City Possible are fostering collaboration between the private and public sectors for more sustainable urban development. By inviting forward-thinking leaders to create blueprints for future cities, piloting innovative solutions to systematic challenges, and connecting go-to market channels to scale quickly, City Possible is transforming urban operations to make cities more connected and inclusive.