Altered Principles

We created the branding and design for an AI consulting company that wanted to establish a clear and confident presence in a complex field. The identity was built entirely with AI-generated imagery, using the medium itself as a visual expression of the company’s expertise. Paired with a precise design system—restrained colors, confident typography, and adaptable layouts—the brand communicates clarity and authority while remaining open and forward-looking. The result is a cohesive identity that demonstrates the possibilities of AI in practice and gives the company a distinctive voice across digital, print, and presentation formats.